Clik here to view.
7 Ways to Improve your Mobile Commerce Strategy
While desktop shopping numbers still largely dwarf mobile spending, that’s changing quickly. Millennials and Gen X shoppers love their mobile devices, and the former is set to become the largest...
View ArticleClik here to view.
How to Use Social Media for Lead Generation: A Primer
Deciding on the best social media platforms for your business depends almost entirely on your customer demographic, your customer personas, and the type of products you sell to those customers. To help...
View ArticleClik here to view.
The Future is Here: 5 Ways Virtual Reality is Revolutionizing Online Shopping
Facebook made headlines when it made a $2 billion purchase of VR pioneer Oculus in 2014. The social media giant’s move signified a huge transformation for gaming and mobile devices. Its Focus 360...
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10 Ways To Use Your E-Commerce Content Strategy to Increase Traffic
After you and your product team spend hundreds of hours ensuring that your website is as user-friendly as possible, the next step is making sure you have traffic. After all, you can’t convert customers...
View ArticleClik here to view.
Important Factors Influencing Purchase in E-commerce
In e-commerce, there are certain factors from the customer’s point of view which influence their purchasing decision. Here’s a look at thosee concerns that leverage customer buying behavior: 1. Good...
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5 Surefire Customer Retention Strategies
In a landmark study, Harvard Business School estimated that returning customers increased revenue from between 25 to 95 percent. Loyalty, while a rare commodity on the internet, still pays. Keeping...
View ArticleClik here to view.
5 Steps to Build a Successful Customer Behavior Analytics Model
There isn’t a marketer on earth who would turn down the ability to look into the future. What brand manager wouldn’t want to know exactly what and how much of a new technology or a hot new gadget...
View ArticleClik here to view.
Top 5 Product Page KPI’s every E-commerce Seller Should Follow
Brand managers are painfully aware of how important KPIs for e-commerce businesses are. You’re likely collecting dozens of different measurements and monitoring them carefully from day to day and month...
View ArticleClik here to view.
How Content Impacts Customer Loyalty
As we posted recently, I had the opportunity attend IRCE in Chicago, where I had many conversations with both brands and retailers about the challenges of customer loyalty and customer retention....
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What I Learned When I Ran SEO for Walmart – Alok Jain
When it comes to SEO, I learned best practices at some of the largest retailers on earth. In fact, for almost three years (before leaving to start my own company) I was the head of SEO for...
View ArticleClik here to view.
7 Ways to Improve your Mobile Commerce Strategy
While desktop shopping numbers still largely dwarf mobile spending, that’s changing quickly. Millennials and Gen X shoppers love their mobile devices, and the former is set to become the largest...
View ArticleClik here to view.
How to Use Social Media for Lead Generation: A Primer
Deciding on the best social media platforms for your business depends almost entirely on your customer demographic, your customer personas, and the type of products you sell to those customers. To help...
View ArticleHow Content Impacts Customer Loyalty
As we posted recently, I had the opportunity attend IRCE in Chicago, where I had many conversations with both brands and retailers about the challenges of customer loyalty and customer retention....
View ArticleTop 5 Product Page KPI’s every E-commerce Seller Should Follow
Brand managers are painfully aware of how important KPIs for e-commerce businesses are. You’re likely collecting dozens of different measurements and monitoring them carefully from day to day and...
View ArticleClik here to view.
5 Steps to Build a Successful Customer Behavior Analytics Model
There isn’t a marketer on earth who would turn down the ability to look into the future. What brand manager wouldn’t want to know exactly what and how much of a new technology or a hot new gadget...
View Article5 Surefire Customer Retention Strategies
In a landmark study, Harvard Business School estimated that returning customers increased revenue from between 25 to 95 percent. Loyalty, while a rare commodity on the internet, still pays. Keeping...
View ArticleImportant Factors Influencing Purchase in E-commerce
In e-commerce, there are certain factors from the customer’s point of view which influence their purchasing decision. Here’s a look at thosee concerns that leverage customer buying behavior: 1. Good...
View Article10 Ways To Use Your E-Commerce Content Strategy to Increase Traffic
After you and your product team spend hundreds of hours ensuring that your website is as user-friendly as possible, the next step is making sure you have traffic. After all, you can’t convert...
View ArticleThe Future is Here: 5 Ways Virtual Reality is Revolutionizing Online Shopping
Facebook made headlines when it made a $2 billion purchase of VR pioneer Oculus in 2014. The social media giant’s move signified a huge transformation for gaming and mobile devices. Its Focus 360...
View ArticleHow to Use Social Media for Lead Generation: A Primer
Deciding on the best social media platforms for your business depends almost entirely on your customer demographic, your customer personas, and the type of products you sell to those customers. To...
View Article
